Social Marketing on How to Own Your Facebook Newsfeed

Just when you think you figured out Facebook,                  Mark Zuckerberg tosses a new obstacle in the path of social marketers.  And if you haven’t figured out how to master this new change, you might as well kiss your status as an in-the-know marketer good-bye.
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That’s right — I’m talking about your Facebook Newsfeed!

In an effort to make things simpler for Facebook users, Zuckerberg developed a new algorithm that determines what friends you follow the most, what stories will appeal to you, and what you’ll be most interested in reading.  However, as well-intentioned as this change was, this means that online marketers are potentially missing out on new updates from their customers (and those updates just might have something to do with your online business!).
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So what’s a savvy social marketer like yourself to do?
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Adjust your timeline to reflect all your customer updates with the following steps:
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1. Go to your Newsfeed and click on the “Sort” tab.  You’ll immediately be presented with two options: sort by “Top Stories” and “Most Recent”.  If you click on the “Top Stories” option, you’ll be letting Facebook take the reins in deciding what’s most interesting to you.  Click on “Most Recent” to start seeing an in-depth and chronological timeline.
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2. Mute the people, pages, and applications that have nothing to do with your business (or any that just annoy you!).  Just hover your mouse over the top-right of the update, click on “Hide all by”, and you’ll never have to see those annoying updates in your Newsfeed again.
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3. Manage your Timeline even further by heading to each of your customers’ profile pages and clicking on “Subscribe”.  This ensures that all of your customers will show up in your Newsfeed when they make updates.  It might be a bit time-consuming, but it’s worth it for busy online marketers!
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Use these updates to keep your Facebook Timeline recent, and you’ll never have to worry about missing what your customers or clients have to say!
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Let me know in the comments below, if this was a helpful tip — or have you been using the Facebook Newsfeed and can share some marketing ideas.
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Wishing you a highly profitable and successful day!

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